ActionAid: Black Friday Sale
According to poverty and injustice charity ActionAid, 15 million girls around the world are forced to marry each year – that’s 28 girls a minute. A great many are married for money or to ease the financial burden on their homes. Girls are literally for sale. And what better time to make the public sit up and do something about this than Black Friday? A great day for sales. A black day for frightened, under-aged girls, forced to marry middle-aged men. This concept began with a simple print ad, before evolving into U16, a stunt website built to dramatise the selling of underage girls into marriage.
Agency: OnAgency
Client: ActionAid
Copywriter: Hayley O'Donnell
Creative Director: Hayley O'Donnell