Art Fund: Escape into Art (Response to a YCN brief)
The challenge? Show students that art can be an antidote to their stress and anxiety. The solution? An escape into art. Art Fund's visual identity, combined with 'art meme' culture, lent the tools to the idea that famous paintings could finish our sentences – becoming the solution to student problems. Using this notion, I created an OOH, social and digital campaign that married art into student culture, providing a quite literal escape into art.
Prospect work
Client: Art Fund
Brief: YCN