British Heart Foundation: Restart Research
The impact of the pandemic had virtually stopped BHF’s ability to fund new research. The charity needed a major appeal – one which put the donor at the heart of saving research.
Set to the rhythm of a heart monitor – and featuring the BHF’s Big Beat – we created a TV ad with real heart. Using the concept of stopping and starting research alongside the SFX, we were able to make a strong connection between the relentless dedication of researchers and lives saved. This ad soon grew into an integrated campaign, complete with social, direct mail, online video and more.
Agency: Open
Client: British Heart Foundation
Copywriter: Nayyar Mughal
Creative Director: Jamie Tierney