Jaffa Cakes: One Original (Response to a live brief)
The challenge: Jaffa Cakes are facing competition from Supermarket own and copycat brands. We need to remind consumers that although a brand may face product mimics, nothing beats the original. How can we show this in a fun and on-brand way? By using tribute acts.
Elvis. Kiss. Prince. Tribute acts and copycats come and go - but there will always be one original.
Prospect work
Client: Jaffa Cakes
Copywriter: Rebekah Bowler
Achievement: Newblood's One to Watch