Thatchers Juicy Apple
Thatchers wanted their new cider to attract a more contemporary audience, who gravitate to sweeter, fruitier flavours rather than traditional cider, and value sustainably-made products.
Using the product's bright and bold packaging as a jumping-off point – we worked with Aardman to tell the story of Juicy Apple's sun-saturated flavour and planet-friendly production through eye-catching, morphing flat graphics – establishing the brand with an illustrative style inspired by travel posters, fizzing cider, and dreamy Miami beach colours. The result? An upbeat, fun campaign to inspire a new generation of Thatchers lovers.
Agency: Bray Leino
Client: Thatchers
Copywriter: Brianna Miller