Kalms: Moments of Kalmfulness
Kalms herbal remedies have traditionally positioned themselves as an easy fix for stress and anxiety. However, as the world has become more sensitive toward mental health, Kalms wanted to reposition their messaging to match.
Inspired by the power of meditation and the brand’s positioning of ‘Kalmfulness’, we shot this cinematic TVC – designed to bring viewers a moment of mindfulness through intimate filming and audible bliss.
Client: Kalms
Copywriter: Brianna Miller
Creative Director: Nicola Moore