There's no matchin' a scratchin'
Mr Porky's needed to remind a lapsed audience of savoury snackers to fall in love (again) with Mr Porky Original Scratchings. To do this, we told our audience something they already knew – Mr Porky’s are irresistible to those that love them, and whether you’re man, monster or movie star, you can’t help but get your hands on ‘em.
The campaign ran across social and VOD, with additional aisle fins tempting buyers at point of sale.
Hero
15" VOD
6" VOD
Agency: Bray Leino
Client: Tayto
Copywriter: Charlie Loxley
Creative Director: Nicola Moore