Royal Voluntary Service: Giving our all, always
For over 80 years, The Royal Voluntary Service volunteers have been consistently meeting the health needs of the nation. These unsung heroes are an integral part of our health support – whether that be on wards, at bedsides or in hospital cafes. They give it their all. And it was our job to fund this vital work. Using the charities' heritage, and their 'blood sweat and tears' attitude to volunteering, we developed the proposition 'Giving our all, always'.
This heroing proposition ran through film, social, direct marketing and print, showcasing real stories from hardworking volunteers and highlighting the grit, determination and beauty of the human spirit.
Agency: Open
Client: Royal Voluntary Service
Copywriter: Joseph Slawinski
Creative Director: Jamie Tierney